The world of video advertising rose a collective eyebrow this month when comScore founder Gian Fulgoni told Beet.tv that Facebook outpaced YouTube in desktop video views this August by about a billion streams.
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Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively low cost. For small and mid-sized online retailers, video content simply makes sense in the second half of 2014.
With over 300 million unique visitors a month going to Tumblr, you have no choice but to leverage the platform. Not only is its traffic growing at a rate of 74% a year, but over 65% of its users have a college degree and have discretionary income.