Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else’s opinion or influence. It’s a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that be family, friends, social media influencers or big stars.
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Have you ever walked into a restaurant or any small business and noticed money proudly mounted on the wall like a trophy or work of fine art? Those paper bills stuck to the wall are what the owner received for the store’s first transaction on opening day.
Here are four secrets that can guide CEOs on the path to successful engagement and brand-building in the Twittersphere: