Twitter can be a powerful social media tool but only if you know how to use it. We found this article with four secrets that we hope will help you master Twitter and make your business more successful!
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From the article:
Here are four secrets that can guide CEOs on the path to successful engagement and brand-building in the Twittersphere:
HUMANIZE YOUR BRAND
Increasingly, companies are seeking leaders who personify the company’s brand 24/7. One business leader who has mastered the art of real-time branding on Twitter is Warby Parker cofounder and co-CEO Neil Blumenthal.
Blumenthal’s Twitter bio notes that the eyewear company executive “loves helping people see.” His 7,000+ Twitter followers are treated to images from Warby Parker’s work overseas as well as more whimsical posts, such as pictures of pies on March 14–“Pi Day”–and pictures of cool new toys Blumenthal enjoys with his son. This is a great way for the founder of a company that makes fashionable eyewear more affordable for more people to show that he–and Warby Parker–are accessible, too.
Similarly, more than 4 million people follow Richard Branson at @RichardBranson. The swashbuckling Virgin CEO’s Twitter bio reminds us he is the “tie-loathing adventurer and thrill seeker who believes in turning ideas into reality.” One moment he tweets about Pakistan’s brave young heroine Malala; the next, he notes that Virgin is constructing a new green building. His tweets suit his image and his conversation style.
Apple’s Tim Cook, IdeaLab’s Bill Gross, and Salesforce.com’s Marc Benioff are other CEOs who share professional and personal interests on Twitter, which seem sincere and are very engaging. While Gross recently posted live stream photos of the Total Lunar Eclipse for his followers, Cook tweeted on Earth Day about Apple’s commitment to the environment. Benioff, meanwhile, celebrated Salesforce’s 15-year anniversary by tweeting a video that showcased his company’s commitment to social good through the Salesforce.com Foundation.
DON’T SHOW UP AND THEN FALL SILENT
Last spring Yahoo! CEO Marissa Mayer used Twitter to trumpet the company’s acquisition of Tumblr and to invite her followers to support East Palo Alto Charter School. She also used the social media platform to apologize for making a comment that was viewed as disparaging of professional photographers, which helped quell critics.
Unfortunately, Mayer, who has more than a half-million followers, now only occasionally composes an original Tweet. Mostly, she re-tweets posts from others–so often, in fact, that folks who’ve noticed her inclination to do this have posted tweets saying they will open a Yahoo account or get an exclamation point tattoo if @marissamayer retweets their tweet–which she then does. It’s time for Mayer to take control of her tweets and use the social media outlet to make her seem like a more comfortable, accessible leader.
Read about all the secrets here: http://www.fastcompany.com/3030697/bottom-line/4-secrets-teslas-ceo-and-other-leaders-teach-us-about-being-social-media-savvy