Lead generation and sales are very important. With technology advancing all around us at alarming rate in the last few years it’s important to learn how we can use social media in order to get lead generations and make sales. This article focuses on using Twitter. We hope it helps make your business a success!
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From the article:
By now you have probably heard a lot about the promise of social selling. Still, many find it hard to effectively utilize social networks as part of their sales pipeline. We have all gotten used to the scripts, conversion rates and process associated with calling and emailing that social media might seem like a hairy beast far out of our comfort zones. Not to worry! In this post we will outline a set of very specific steps that will help you create a social selling playbook which utilizes Twitter and Socedo to help you generate leads and close customers.
While there’s been a lot of thought and discussion on why every professional should be on LinkedIn, why should every professional care about Twitter? For the sake of keeping it simple, the open and public nature of Twitter is it’s best attribute. As a Twitter user, you can find anyone, and more importantly, discover what they’re talking about in real time. As a business, this ability gives you an indication of if a user would be interested in what you’re selling. If you don’t have a presence on Twitter already, the setup process is pretty easy. Think of the long-term benefits as being able to establish yourself as a thought leader and subject matter expert, all the while finding leads and engaging with potential customers. Here’s an easy guide to help you setup your Twitter profile to maximize social selling.
The other advantage of Twitter is that it is a highly scalable social network that makes it easy to build relationships with hundreds of potential customers at one time through short messages and quick actions. Socedo helps you do this by finding your best potential customers everyday and then automating the initial engagement. Imagine finding 100 relevant prospects in the morning and without lifting a finger, 10 of them are already having a conversation with you by the afternoon.
Alright, lets get down to business. Here’s how you setup Socedo in order to fully master automation, engagement, and lead generation. If you don’t have an account yet, feel free to sign up for a full 30-day trial at Socedo.com.
Step 1: Define your potential customer
The first step in lead generation on Twitter is to define the type of person or company you are looking for. Socedo helps you do this by asking a few questions in the criteria assistant. All of the fields are optional and meant to get you thinking about potential keywords that Socedo will use to find your prospects. Think about what you already know about your business. Who are your competitors? What keywords do your customers use when researching your space? What conferences and events do you normally attend or sponsor? Just throw in as much as you know to get started as these keywords can always be changed as we go along.
To help put this in perspective, we’ll use an example. Smithy McSmithers is a sales person who is selling online dashboard software to wealth managers. Here are some ideas of the keywords or hashtags McSmithers’ potential customers (wealth managers) would be using on Twitter.
twitter selling, social selling.
Now for some events and influencer handles:I’m not a wealth manager myself, so this goes to show how easy it is to set up at least some vague keywords for your Socedo account. Simple Google and Twitter searches will help you find keywords, handles, and events in your industry area.
social selling, trigger events.
thought leaders, social selling, twitter selling, trigger eventsAfter the Criteria Assistant, you will reach the Criteria Panel which shows you how Socedo is using the keywords you originally specified. The conversational keywords are terms used within Tweets while bio keywords look at terms used within bios on Twitter. In our example, Socedo is setup to find folks Tweeting about #MoneyManagement who also have the word “Advisor” in their Twitter bio.
lead generation, demand generation, social selling.
Okay, do a quick save and refresh and… surprise! Here are the people matching our keywords that have Tweeted in the past few days.
social prospecting, social selling.
See the “Mark 20 relevant leads” progress bar? Before you go back to your criteria section, reach that goal of 20. This will be helpful to optimize your criteria. If you are finding that not many people are relevant then you can jump right back to the criteria pane to make some updates.
Read the entire article here: http://www.funnelholic.com/2014/01/24/how-to-turn-twitter-into-a-lead-gen-and-social-selling-machine/