Everyone that owns a business knows what SEO is and why it’s important. What may not be as common knowledge is how to know if you’re SEO is in good shape or not. In order to help you out we’ve found this article for you that outlines the ten steps of doing your own SEO audit. We hope it helps show you ways to improve your business!
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From the article:
When starting to do SEO for your physical retail business, it is important for you to be able to audit your website and campaign to see whether all of the important factors are in place.
Even if you have a consultant doing this for you, it makes sense to audit some of these things yourself just to be sure you have all your tracks covered.
In this article, we’ll go over ten of the most important steps you should take when auditing your Local SEO campaign.
The actual audit by itself isn’t going to be easy to follow unless you keep yourself organized. Ideally, you should write down all of your steps in a Google Docs spreadsheet you can follow.
Your spreadsheet needs to have rows with the different pages / sections or sites you’re doing an audit on and columns with the ten important audit steps.
Alternatively, you can use an easily laid out checklist like the Local SEO Checklist.
Let’s get started.
1. Citation Audit
A citation is an online reference to your business’s name, address and phone number (NAP). It’s important that your existing citations on the web are accurate. A typo on your phone number or name will lose you traffic or customers fast and it’s too much to ask that they hunt for the right info.
The first step is checking your NAP details on directories. You can do this by searching on Google for:
Variations of your business’ phone number (###) ###-#### and ###-###-### and ##########.
Variations of your current business name and any other name it may have been known as.
If you are an office with multiple lawyers/doctors/practitioners working for the same company then search by their names as well.
Additionally, you can search using directory names as well. Go through the top directories and important niche/local directories, and double check the information to ensure that it’s accurate.
The most important directories in our opinion are:
For a list of the top 50 local directories, go here.
While you’re at it, claim all of those listings as yours so that you (and not unauthorized people) can edit and update them.