If you’re thinking about making some eCommerce videos to help promote your product or services then you’ve come to the right place. As we’ve become more visual as a people videos and pictures are a huge part of our lives. In order to help you understand why they will help your company succeed we found this article with four different reasons why. We hope it helps now and in the future!
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From the article:
Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively low cost. For small and mid-sized online retailers, video content simply makes sense in the second half of 2014.
Many large multichannel retailers — including Williams-Sonoma, Advanced Auto Parts, Toys”R”Us, The Home Depot, Barnes & Noble, Lane Bryant, and Office Depot — use product videos to help sell items online, and even more retailers use video as part of a content marketing strategy to increase site traffic and customer engagement.
Small business owners should follow suit and start marketing with video for at least four reasons.
Product Videos Boost Sales
There have been a number of studies indicating that shoppers are far more likely to convert — i.e., make a purchase — if they can watch a product video.
As an example, a recent study of 1,014 American adults, found that 96 percent of those surveyed found product video helpful when they were deciding whether or not to make a purchase. The same study, from Animoto, a video company, also found that 73 percent of consumers surveyed said that they were “more likely to purchase after watching an online video that explains the product or service.”
Separately, in 2013, David Moth of Econsultancy reported on six retailers that had used product video to increase conversions. According to Moth, Zappos saw a 6-to-30 percent increase in sales for products with demonstration videos.
This data implies that shoppers exposed to product videos are not only more likely to buy, but they are also more likely to spend more with each purchase.
Read about all the reasons here: http://www.practicalecommerce.com/articles/68359-4-Reasons-Ecommerce-Videos-Make-Sense-in-2014