Using good keywords is important to drive customers to your site. This isn’t a secret. What can be difficult is choosing good keywords. We found this article that we hope will help you become an expert on choosing keywords!
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From the article:
Before you jump into doing keyword research for your online store, there are a few basic terms you’ll come across that are important to know and understand.
These terms include:
Keywords – A keyword(s), in the context of search engine optimization, is a particular word or phrase describing the content of a web page or site. Keywords act as shortcuts to sum up the content of a page or site. Keywords are part of a web page’s metadata that helps search engines match a page to an appropriate search query.
Longtail Keywords – Longtail keywords are simply keywords that contain three or more words. Longtail keywords are important (hence them having their own name) because they make up over 70% of online searches according to SEOMoz and also tend to convert better as they catch people further along in the buying cycle. Someone searching for “hair extensions” is likely in the early information gathering stage, however, someone searching for “20 inch brown hair extensions price” is likely further along the buying cycle and much closer to purchasing.
Search Volume (Avg. Monthly Searches) – Search volume is usually measured in average monthly searches. This is the total number of searches each month for each particular search phrase (keyword). Ideally you’re looking for the keywords with the highest search volume. Ranking highly for search terms with higher search volumes means more potential traffic and conversion potential for you and your store.
Unfortunately, there is not a magic number that represents the perfect search volume for everyone. What constitutes the “right” search volume is going to be different for every site.
Competition – Search volume isn’t the only thing you need to consider. Competition is equally, if not more important. There’s no point in trying to rank for keywords you have no chance of ranking for. Competition refers to the difficulty of ranking for each particular keyword. In an ideal situation, your chosen keywords would have high search volume and low competition, however, these gold nuggets are difficult to find and will require some hard work, patience and maybe a little luck to find.
Keep in mind that the competition in Google’s Keyword Planner Tool refers to paid advertising competitiveness of keywords rather than organic search competition, however, this is many times representative of the organic search competition as well.
Read the entire article here: http://www.shopify.com/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce