Running a store that isn’t successful can feel a lot like spinning your wheels. Since the goal is to run a successful retail store we thought it’d be a good idea to show you this article that contains the insider’s guide to running a successful retail store. We hope it helps!
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From the article:
What exactly does it take to conceptualize, open, run, and promote a successful retail store? Chances are if you’ve ever looked into it, you’ll know that it’s a pretty large undertaking, with very few shortcuts for those who’ve never done it before.
Luckily for you, we’ve partnered with Mercedes Gonzalez, a seasoned industry expert with 20+ years of experience under her belt who’s been consulting with retailers both small and large through her company Global Purchasing.
In this video series, she provides hard-hitting questions you need to ask yourself, concise advice on what you can expect from running a store, and insider tips and tricks that previously you’d only be able to get if you paid her a large retainer fee.
From understanding your own motivations, finding the right location, purchasing merchandise that will sell, and advice on everything from retail math to hiring, this video series will equip you with everything you need to know to get out there and open a successful retail store.
What You’ll Learn
This video series is broken down into eleven chapters that are organized as follows:
Chapter 1: The 5 Rules No One Tells You About Retail – Learn the five golden rules of starting a retail business that will get to the roots of your motivation and highlight factors that result in success.
Chapter 2: How to Determine Your Target Market – Discover how having a target customer in mind and understanding not just demographic but psychographic data about them will help you get ahead.
Chapter 3: Location, Location Location – When it comes to retail, it’s all about “location, location, location.” Learn the common misconceptions of choosing a location and how to determine if people in a particular area are actually shoppers.
Chapter 4: What Will You Sell? – Know the three questions you’ll need to ask yourself to determine what to sell in your retail store.
Chapter 5: Retail is a Numbers Game – Even if math was never your favourite subject, when it comes to retail, it’s all a numbers game. Learn which metrics matter most.
Chapter 6: The Key to Effective Store Merchandising – When it comes to merchandising, it’s all about making the in-store experience as immersive as possible. That means paying attention to consumer psychology and delighting all five senses.