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Don’t Want to Misuse Data? Find Out How Some Ecommerce Merchants do Here!

As an eCommerce merchant it’s important to gather necessary information from your customers. It’s important not to gather too much or to misuse that data in order to encourage repeat customers. In order to help you with this we found this article that has four different ways that mechants misuse data. We hope it helps!

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From the article:

The use of customer data can help you make smarter decisions that can improve your store, enhance the shopper experience, and increase conversions. When used incorrectly, however, data can waste resources and alienate your visitors.

Below are four ways that ecommerce merchants commonly misuse data.

Collecting Unnecessary Data
Big Data analytics and reporting tools can put a lot of information in your hands, but that doesn’t mean you should collect and track every single metric. Hoarding data is time consuming and expensive. Don’t waste space and bandwidth collecting information that isn’t essential in your business.

Unnecessary data can create noise that slows down the analytics process. Gathering and analyzing information you don’t need can distract you from the metrics that matter.

Additionally, collecting too much data can create security headaches. Remember, the best defense against breaches is to not have data to steal in the first place. If you don’t need it, don’t collect it.

Additionally, collecting too much data can create security headaches. Remember, the best defense against breaches is to not have data to steal in the first place. If you don’t need it, don’t collect it.

Determine your store’s key performance indicators before collecting any information. A good way of doing this is to examine each metric and ask yourself whether it’s just “nice to know” or is something that you can actually act on. For instance, while it may be nice to know that a particular customer has a high Klout Score, that metric probably won’t do anything for your bottom line. It’s better to not bother with it.

Key metrics vary from one business to the next. For most ecommerce sites, the important metrics usually include conversion rate, traffic sources, and on-site browsing activities.

Creeping-out Shoppers
Most retailers do this inadvertently when they’re trying to customize the shopper experience. A certain amount of personalization can provide value and convenience to users, but you also have to draw the line between cool personalization and creepy.

For instance, sending emails with tailored product recommendations is a good way to increase conversions. But you have to be careful with how you execute it, so that you don’t appear too intrusive. The same goes for remarketing banner ads.

Read about all the ways here: http://www.practicalecommerce.com/articles/68128-5-Ways-Ecommerce-Merchants-are-Misusing-Data-

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