Let Google Tell You EXACTLY Which Pages to Optimize for on your eCommerce Site?

If you’ve ever been through any SEO training focused on improving the profits of eCommerce sites, you know that one of the biggest factors on why one particular online store ranks more highly than another eCommerce store is due to the quality and quantity of incoming links.

For those of you unfamiliar with the concept of “incoming links”, its basically just where an external website has a link on their site that points to a page on your site.

Ideally, 1.) their link is a text link vs an image link, and 2.) their link includes keywords in the anchor text.

Having more links, from more sites, with your niche market keywords included in the anchor text is a very good thing, and will help you to get much higher rankings in Google and the other search engines.

However, up until now, you may have been pointing all your incoming links into your HOMEPAGE…

And although driving links to your homepage is definitely a primary focus, you should also be varying the target pages of about 50% of your incoming links to go to INTERNAL, or “deep-linked” pages like category or product pages.

This technique will allow you to rank higher, for a wider variety of terms, on more pages, which in turn can help to really ramp up your traffic over time.

When you are doing a link building campaign, one of the ways that you can maximize the return of your efforts is to ASK Google which page on your site would be the easiest to improve its organic ranking for a particular keyword phrase.

When you know this information, you can capitalize on this particular page’s built up authority and reputation, and it can be a huge time-saving shortcut to propel that page to the top of the Google rankings in a much quicker timeframe than if you picked a page, blindly..

Watch this video to learn how to get Google to tell you which is the “perfect” page to optimize for when building incoming links to your online eCommerce store…